Puma Website Running Shoe Confusion/Differentiation????

Sometimes I just scratch my head, when it comes to how  some brands name and differentiate their performance running shoes on their websites.

Lately, I have been spending a lot of time on the Puma website (I like how 3-4 of their models fit and feel so far) and while I have figured out some stuff I still gotta ask…

“Why are things so damn confusing?”

It is not the first brand’s website that I have felt this way on, it is only the latest.

It got so bad that I finally put Puma’s performance shoe lineup on their website, into a spreadsheet which helped me visualize what was going on. Continue reading “Puma Website Running Shoe Confusion/Differentiation????”